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Hot Toys: Teenie NeeDoh, LEGO Day of the Dead Altar, Pokemon 30th What's climbing Amazon's Toys & Games charts on Oct. 29, with ranks, prices, ratings, pros and consHere's what's climbing Amazon's Toys & Games charts on Thursday, Oct. 29: a color-changing NeeDoh four-pack at No. 1 on the Best Sellers list, a LEGO Day of the Dead altar at No. 1 on New Releases days before Día de los Muertos, LEGO holiday builds, two LEGO Minecraft sets, a new LEGO Pokémon set, a glittery squishy that ships Saturday and a Pokémon card bundle that has sold out on Amazon. Ranks, prices and ratings were checked on Amazon the morning of Oct. 29. 1. NeeDoh Teenie Color Change 4-Pack (Schylling)
No. 1 on Amazon's Toys & Games Best Sellers list on Oct. 29. The pack holds four color-changing "teenie" NeeDohs, each 1.5 inches across, for ages 3 and up. It was $10.60 on Amazon (4.4 stars from 420 ratings), and the listing capped orders at two per customer at check time. The page carries a small-parts choking warning for kids under 3 and a do-not-heat-or-microwave burn warning. Pros: About $2.65 per squishy; small enough for a stocking or a backpack 2. LEGO Altar of the Dead 40811
No. 1 on Amazon's Toys & Games New Releases list and No. 58 on Best Sellers on Oct. 29, ahead of Día de los Muertos on Nov. 1 and 2. The 231-piece set has a flower-decorated skull on one side and an altar with a flower arch and food accessories on the other, about 3.5 inches high. It's rated 9+ and was $14.99 (4.9 stars, 289 ratings), with the page showing only five left in stock. Pros: Low price for a display build; doubles as Day of the Dead decor 3. LEGO Snowman Ornaments 40812
No. 6 on New Releases. Kids build two snowmen, one in a top hat with a candy cane and gift, one in glasses and a beanie with a lantern, then hang them on the tree. The set has 168 pieces, the taller snowman stands about 4 inches high, and it's rated 6+. $10.28 on Amazon (4.9 stars, 98 ratings). Pros: A build-it-together holiday activity for about $10; younger age grade than most LEGO seasonal sets 4. LEGO Minecraft Zombie Dungeon 21587 and The Skeleton 21594
Two LEGO Minecraft sets for gamers. The Zombie Dungeon (284 pieces, 8+, $23.99, 4.9 stars from 629 ratings) is set in the desert biome, with a rotating zombie-spawning chamber, a rockfall trap, three zombies, a slime and a Wastelands Wanderer minifigure. The Skeleton (502 pieces, 10+, $31.99, 4.9 stars from 72 ratings) is an 11.5-inch posable display figure with a removable diamond helmet and a brick-built bow and arrow. A QR code in the instructions unlocks a diamond skull cap in the Minecraft video game.
Pros: Zombie Dungeon has five figures and play features at under $25; The Skeleton is a big display piece for a teen's shelf 5. LEGO Pokémon SMART Play: Charmander and Geodude's Cavern Clash 72157
No. 24 on New Releases. The 198-piece set (6+) has buildable Charmander and Geodude figures, a cave with a rock-breaking hunt for a hidden crystal, and a disc shooter. Each figure carries a SMART Tag that can trigger sounds and lights, but only with a LEGO SMART Brick, which isn't included and, per the listing, isn't sold on its own; it comes in LEGO's All-in-One sets. $19.99 on Amazon (4.6 stars, 95 ratings). Pros: Pokémon and LEGO in one $19.99 box; works as a regular building set without the brick 6. Squeeze Please Gems 3-Pack Collector Display Case (PlayMonster)
No. 22 on New Releases, and Amazon lists it for release on Saturday, Oct. 31. The Amazon-exclusive pack holds three glitter-filled jelly gem squishies (Amethyst Drop, Brilliant Emerald and Classic Ruby) in a five-slot display case, leaving room for two more gems sold separately. Rated 3+, with a do-not-heat-or-microwave warning on the page; $29.99 to pre-order. Pros: A display case for kids who collect squishies; jelly-style texture similar to the gel squishies selling now 7. Pokémon TCG: 30th Celebration Booster Bundle
No. 9 on New Releases, but listed as currently unavailable on Amazon on Oct. 29, a sign it's selling through. The Pokémon Company launched the bundle on Oct. 2; it holds six booster packs from the 30th Celebration expansion, which features Mewtwo ex and Mew ex, and every pack contains one of 30 different Pikachu rare cards. The Pokémon Company says the bundles are available where Pokémon cards are sold. Pros: Six packs and a guaranteed Pikachu rare in every pack; a 30th-anniversary set collectors want Also on the radar: the LEGO Festive Gingerbread House 40809 (No. 10 on New Releases, 498 pieces, 10+, $39.92, 4.8 stars from 59 ratings) includes a Santa minifigure and opens to show Santa's desk, fireplace and bedroom. Pros: A Christmas build that stays out as decor year after year; Santa minifigure included For the full weekly market brief: The ToyDirectory Intelligence Report Sources:
#ad As an Amazon Associate, TDmonthly earns from qualifying purchases. Prices and availability are as of Oct. 29, 2026 and may change. |
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