The ZOOBDude Rock Climber doesn’t just look cool … he really climbs. Just position his grappling hook, pull the cord, push the button and watch the ZOOBDude scale the wall. ZOOBDudes are pre-assembled adventure heroes that kids can snap apart (and rebuild, and snap apart, and rebuild), each with its own working accessory. Each ZOOBDude includes 19 ZOOB pieces (including two faceplates), diagrams showing how to connect ZOOB pieces, and instructions for rebuilding a ZOOBDude and building three additional creations. All ZOOBDude pieces work with every other Infinitoy ZOOB set. — ZOOBDude’s are the best-selling interchangeable toy at Tinkerz Toy Shop in Alene, Idaho, said sales associate Crystal Mobbs. — Three of 39 retailers cited ZOOBDudes among construction toy best sellers in spring 2007. — "Zoob has only five pieces, which snap together 20 different ways," explained Jeff Pinsker, CEO of Infinitoy. "It's an unsual product because you can build many different things. If you want to build a car, an elephant or anything, you don't need special pieces ... and after you put the Zoob pieces together, they move." The ZOOBDudes are transformable, too: "They come preassembled, but every single piece still moves. ... You can build a couple of different models and use the [Rock Climber] grappling hook as a winch to pull them up."