Parents can turn “Game Time into Brain Time” with the V.Smile TV Learning System, which combines a video game platform and educational content in a system that connects directly to the television. The system features 32 “smartridges,” with an additional ten in Spanish. This product is a 2007 National Parenting Center Seal of Approval Award and Creative Child Magazine Toy of the Year Award winner. — Russell Selick, manager of Bob’s Toys in Seattle, was surprised at how good a showing the V.Smiles were having. “They sell, but now, come Christmas, it seems everyone wants one.” — “It’s a 'grandparent' gift, a 'parent' gift, and when the kids get it, a ‘kids’ gift, too. Everyone likes them,” responded Betty Pagginette, owner of St. Louis’ Playful toy store. — “Can’t keep them on the shelf,” a frenzied Douglas Robertson, co-owner of Robertson’s Toys in Ogden, Utah, said.