Food plush in baskets, a light-up mask for Halloween weekend and two new holiday sets lead this week's movers on Amazon's Toys & Games charts. Ranks, prices and ratings below were checked on Amazon on the morning of Oct. 28, 2026. Ranks change hourly.

1. Emotional Support Chicken Nuggets (Relatable)

A basket of five removable plush chicken nuggets. It was No. 34 in all of Toys & Games and No. 1 in Plush Figure Toys on Oct. 28, with a 4.8-star average from 8,823 ratings and a "10K+ bought in past month" note. Price: $16.97. Manufacturer's age: 24 months and up. See it on Amazon.

Pros: Gift-ready basket; works as a funny gift for teens and adults as well as kids; 4.8 stars from thousands of ratings
Cons: Five small plush pieces are easy to lose; a novelty gift more than a play set

2. Emotional Support Highland Cows (Relatable)

The fall version of the same idea: one cozy container and five plush highland cows. It was $9.00 on Oct. 28 (marked 18% off), No. 18 in Plush Figure Toys, with 4.8 stars from 1,847 ratings and a "3K+ bought in past month" note. The page lists the manufacturer's age as 0 months and up. See it on Amazon.

Pros: Cheapest pick here at $9.00; five characters in one gift
Cons: Small plush with no specific baby-safety claims, so treat the "0 months" field with care for babies; sale price may not last

3. LED Light-Up Mask with Gesture Sensing (Mr.Pang)

With Halloween on Saturday, this rechargeable LED mask was No. 8 in all of Toys & Games and No. 1 in Kids' Costume Masks on Oct. 28, with 4.6 stars from 1,835 ratings and a "20K+ bought in past month" note. The seller lists 50 light patterns (25 graphics and 25 animations), a wave-your-hand gesture mode plus buttons, and 8 to 10 hours per charge. Price: $28.79. Manufacturer's age: 36 months to 17 years; the page carries a small-parts choking warning for kids under 3. See it on Amazon.

Pros: Rechargeable, no batteries to buy; works as a costume on its own; one of the best-selling items in all of Toys & Games this week
Cons: Lesser-known seller brand; battery-life figures are the seller's own; check delivery dates if it's meant for Halloween

4. MAGNA-TILES microMAGS 24-Piece Spooky Travel Set

A pocket-size Halloween set of 24 microMAGS tiles, including pumpkin- and ghost-decorated squares and black triangle "roof" tiles for a mini haunted house. It was No. 56 on Amazon's Toys & Games Best Sellers list on Oct. 28 at $13.99. Ages 3 and up. See it on Amazon.

Pros: Under $14 from an established magnetic-tile brand; travel size for car rides and restaurants
Cons: Seasonal colors and decorations; 24 tiles is a small build compared with full-size sets

5. Barbie in the Nutcracker Clara Doll (Mattel)

Lift her arms and twirl her, and a rainbow sweets pattern shows up on her tutu. The doll poses seven ways and comes with a bow headband, a heart locket and a gift box. It was No. 18 on Amazon's Toys & Games New Releases list and No. 6 in Dolls on Oct. 28, with 4.4 stars from 64 ratings and an "8K+ bought in past month" note. Price: $27.99. Ages 3 and up; the page carries a small-parts choking warning. See it on Amazon.

Pros: A Nutcracker-season gift for young ballet fans; the tutu color change gives it a play feature beyond dress-up
Cons: Only 64 ratings so far; small accessories

6. LEGO Minecraft Chicken Jockey 21582

Three big brick-built Minecraft figures, a baby zombie with jointed head, arms and legs, a chicken with movable wings and legs, and a baby chicken, with the zombie riding the chicken as the game's famous chicken jockey. It has 344 pieces. It was No. 20 on Amazon's Toys & Games New Releases list on Oct. 28 at $29.99, with 4.9 stars from 130 ratings and a "10K+ bought in past month" note. Manufacturer's age: 9 years and up. See it on Amazon.

Pros: Play-and-display build gamers will recognize; 4.9-star average
Cons: 9+ age grade, so younger Minecraft fans may need help; only three characters for $29.99

7. FAO Schwarz 22-Inch Adopt-A-Pets Capybara

This capybara, Asuka, comes with an adoption certificate kids fill in with their name and the pet's details. The listing calls it a 20-inch capybara (22 inches in the product name). It was No. 26 on Amazon's Toys & Games New Releases list and No. 7 in Stuffed Animals & Teddy Bears on Oct. 28, with 4.6 stars from 278 ratings. Price: $29.99. Ages 3 and up. See it on Amazon.

Pros: Big, huggable size; the adoption certificate makes the unboxing feel like a gift
Cons: Two different sizes on one listing (20 and 22 inches); Amazon's page and its product data disagreed on stock during our check, so look at the buy box before counting on it

For the full ranking, see Amazon Best Sellers in Toys & Games and New Releases in Toys & Games.

For the full weekly market brief: The ToyDirectory Intelligence Report

Sources:

• Amazon Best Sellers in Toys & Games (checked Oct. 28, 2026)
• Amazon New Releases in Toys & Games (checked Oct. 28, 2026)
• Relatable: Emotional Support collection
• Amazon: Emotional Support Chicken Nuggets
• Amazon: Emotional Support Highland Cows
• Amazon: LED Light-Up Mask with Gesture Sensing
• Amazon: MAGNA-TILES microMAGS Spooky Travel Set
• Amazon: Barbie in the Nutcracker Clara Doll
• Amazon: LEGO Minecraft Chicken Jockey 21582
• Amazon: FAO Schwarz Adopt-A-Pets Capybara

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