Spin Master Declares August 11 Global Kinetic Sand Day in Celebration of the Original, Magical Sand
Spin Master Corp. (TSX: TOY) (www.spinmaster.com), announced global #KineticSandDay in celebration of the original, squeezable sand that kids, and their parents, just can't put down. Global #KineticSandDay, on August 11, was founded for fans to share the magic of the one-and-only Kinetic Sand that provides endless creative possibilities and never dries out.
To celebrate the day, Spin Master is teaming up with Hilaria Baldwin, mother of four, co-host of Mom Brain podcast, author and contributor at TODAY.com and People, not to mention Kinetic Sand aficionado. "I am so excited to partner with Spin Master to kick off the first-ever global Kinetic Sand Day," said Hilaria Baldwin. "As a parent, I love that Kinetic Sand mesmerizes all of my kids in a creative activity with endless ways to play and it doesn't leave a mess to clean up. I'll be taking over the @KineticSand Instagram account today to show how my kids and I get creative with Kinetic Sand."
With online reviews of 4.4 stars or higher and a wildly popular source of social media inspiration with 12.3 billion views on #KineticSand year to date, a global #KineticSandDay was imminent. Spin Master and Baldwin are encouraging children and families to share on social media how they mold it, slice it or feel the flow through their fingers using #KineticSandDay.
"Kinetic Sand's long-standing and consistent popularity has established it as a quintessential childhood activity compound in households around the world, earning it a global day of recognition," said Arlene Biran, SVP of Marketing for Activities and Building Sets, Spin Master. "In recent months we have seen a skyrocketing increase in its popularity as existing and new consumers discover the endless creative possibilities that Kinetic Sand provides while families are staying home. The sand is not only a way for kids to use their imagination as they mix, slice and mold it, but it also provides benefits like sensory play that can be calming for both kids and adults. It's so satisfying."
Leading up to global #KineticSandDay, Spin Master commissioned a survey* of 2,000 parents with school-aged children. Of the parents surveyed who purchased new toys or activities for their children in recent months, 79% said they opted for ones that had additional benefits, including creative expression and sensory play.
This Fall, Spin Master adds to the sandisfying fun with the launch of two new Kinetic Sand playsets:
Since 2014, Kinetic Sand has been the moldable and mesmerizing sand that kids and parents just can't put down. Originally developed to make sand play less messy, Kinetic Sand evolved into the squeezable sand that magically sticks together. Whether mixing and slicing rainbows, building castles, or just getting hands in the sand, Kinetic Sand ignites the senses through captivating experiences.
About Spin Master
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Writer's Bio: Since 2012, Laura has spent much of her time around children conducting research in development and growth of children. Her diverse experience around children has enabled her to see firsthand how playing with toys can be one of the richest sources of learning and communication for kids. Read more articles by this author