Boss Fight Studio expands their licensed action figure to include The Umbrella Academy toys
Boss Fight Studio announced their latest action figure line, The Umbrella Academy from television studio Universal Content Productions and brokered by UCP’s licensing agency, Striker Entertainment! With characters based on the wildly popular Netflix show, the action figures will feature Boss Fight’s signature multiple articulation points allowing for creative and imaginative poses.
“The Umbrella Academy has long been one of our favorite shows,” says Catrina Arana, Partner and Art Director at Boss Fight Studio, “we love each character and the uniqueness; I’m excited to bring them to action figure form.”
The first wave of figures will include Klaus, Vanya, Diego, and Cha-Cha and is anticipated to hit shelves in Q2 2021. “We’re thrilled to be partnering with Boss Fight Studio,” says Curtis Matthews, Licensing Executive at Striker Entertainment LLC. “Their signature high articulation and attention to detail will really bring the character personalities forward. The poses and movement possibilities are exciting.”
Launched in 2013, Boss Fight Studio originally brought their fan favorite Vitruvian H.A.C.K.S. IP to market, allowing for easy customization and playability of toys. As the company grew, they’ve expanded to host some exciting licenses bringing that same high articulation and attention to detail to fan-loved brands. Umbrella Academy is the latest brand added to the portfolio.
“We can’t wait to excite new fans with these toys. This is our first license with a contemporary show playing as we design. It will be fun to transform the beloved characters along with the story lines on the show,” says Arana. “I’ve already started brainstorming how to bring Season 2 characters to life and I can’t wait.”
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Writer's Bio: Since 2012, Laura has spent much of her time around children conducting research in development and growth of children. Her diverse experience around children has enabled her to see firsthand how playing with toys can be one of the richest sources of learning and communication for kids. Read more articles by this author