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Watch ASTRA Marketplace Symposia
ToyTV Brings a Taste of the Show to You

By Alison Marek
August 2007

In addition to networking with peers and discovering new manufacturers, retailers at trade shows have a great opportunity to learn or review skills that increase the bottom line. TDmonthly Magazine's ToyTV crew took a peek into a few of the educational sessions offered at the ASTRA Marketplace show at the end of June in Las Vegas and picked out a couple of pointers. If you weren't there, here's what you missed:

Videography and editing by Alison Marek.

Conversation Cafe
Kathleen Edwards
Retailers share philosophies and strategies.
Competing Online
Hans Masing
Brain Station
Sell at full retail online. Pull online purchases before brick-and-mortar store opens.
Ready, Set, Sell
Idanna Smith
Juggles
Replace store stickers with gift stickers for Xmas.

Writer's Bio: ALISON MAREK is an award-winning writer, director and cartoonist whose work has been published by Fairchild Publications and DC Comics (Piranha Press), broadcast on Showtime and other cable networks, and viewed worldwide in film festivals. See her short films and print work on www.alisonmarek.com. Watch her nefarious villains in the web series www.MuggsMovers.com. Get inspired by her cartoons "Daily ARFFirmations to Unleash Your Inner Fido" at www.ARFFirmations.com. Phew! And then ...  Read more articles by this author


 


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