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Esco Imports Imports Great Fun Company Offers Knowledge and Variety for Toy Buyers
FIVE-AND-DIME FOCUS  The company was founded in New York City by Dan Steinfeld, Jack’s grandfather. Esco sold costume jewelry and other items before focusing on the toy industry, and at the time, mainly provided wholesale goods to small five-and-dime retailers. Jack’s father, Robert, “was the salesman for the Texas area. When the company moved from New York City, he moved the company to the territory he was familiar with,” Jack told TDmonthly Magazine.  Like many retailers, Esco Imports faced new challenges with the rise of Wal-Mart. “A lot of the small stores and independent regional chains went out of business,” noted Jack. The prominence of Wal-Mart has meant that Esco Imports has worked even harder to remain competitive. “We have to continually find new markets,” Jack explained. WEB OPENS NEW MARKETS  Online marketing has helped Esco Imports remain successful and find new venues for sales. “Pediatricians, schools, doctors’ offices — we reach different markets we never would have thought of” prior to the Web, he said. But Esco didn’t just put up a website and sit back, waiting for customers. “We send post cards, contact [potential clients] and let them know about our products,” said Jack.  And it certainly helps that the company has many products and services to offer. Esco’s warehouse holds thousands of toys. Working closely with agents in Asia, Esco can locate and bring in the toys that kids love — quickly. SMALL ORDERS FOR SMALL RETAILERS Staying sensitive to storeowners’ needs, “We don’t pile a lot of merchandise on the retailers,” Jack stated. Storeowners can order small amounts at a time, online or over the phone. And toys ship in two to three business days so that retailers can start profiting immediately. Esco Imports researches and chooses carefully so that the toys actually do sell well, continued Jack.  “Vinyl animals, farm and horse toys, and military toys are all very popular,” Jack told TDmonthly. “Pirate-themed toys are huge right now, because of the movies. We did very well riding on the coattails of the movie the last time it came out, and we predict the same thing will happen when the new movie comes out.” Here are some of the toys Esco says do well for retailers across the country:
28-Piece Pirate Ship Adventure Set by ESCO TOYS Squeeze Froggy by ESCO TOYS  Writer's Bio: A. Antonow is a freelance writer who lives in Canada. She has written for businesses and individual clients alike, developing copy, content, advertising and ghostwritten material. Read more articles by this author |
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