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What a Tween Girl Wants.... Retailers Scream for Tweens
According to CBS News, tween girls form the most powerful consumer group since the Baby Boom. That’s old news. Being able to predict what they’ll buy? That’s new news. TDmonthly Magazine’s regional correspondents questioned retailers across the nation to see what the betwixt and the tween girls are up to, and it’s looking good, sounding good, and writing about it. What’s New First and foremost, our correspondents found that tween girls like to accessorize. And the overwhelming response time and again was products from the Fashion Angels Enterprises (Gift Guide). But they aren’t the only ones. “There's one thing that really sells well,” pointed out Pam Sommer, owner of Montana Book & Toy Company, Helena, Mont. “It’s a line of zipper purses that come from Overbreak.” Pulling a string turns a coiled zipper into a bag. They come in various shapes and sizes, including a clutch and gym bag. “They're very clever,” she said. What’s Selling Jewelry made by Seventh Sense was also high on the list. “I have a full section of the store for tweens. We sell clothing also, which appeals to this market as well,” explained Jean Schwartz, owner of Broadway Toys & Togs in Jackson, Wyo. But once the tween girls look great, their thoughts turn to being “seen” ― and with our celebrity-fueled culture, it’s no surprise that “for girls, the Star Party Microphone from International Playthings” sells very well at Play Fair Toys in Boulder, Colo., said owner Marilyn Walker. After a hard day of rockin’ out, a tween girl gets introspective. “The biggest thing in this [tween girl] area,” related Stan Rust, store manager of Phillips Toy Mart in Nashville, “is diaries and journals that they can write about themselves in. They like the diaries by Klutz books.” What to Make of It Look good. Be seen. Write about it. Tween girls are in the transition stage between baby and adult, with their eye on the future. See some of the products they’re looking at:
Writer's Bio: Mark Zaslove is an entertainment industry veteran in developing content (writing, directing and producing television and feature films) for the major studios, including Disney, Universal and Warner Bros. A two-time Emmy Award winner for writing and recipient of the Humanitas Prize (for writing uplifting human values in television and movies), Mark is also Head of Content Development for Nice Entertainment. Read more articles by this author
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